Social Media Challenge
My client aimed to complete a 30-day social media posting challenge. I planned, coordinated, filmed, edited, scheduled, and posted content for five days a week over six weeks.
Along with creating and sharing the content, I also met with company leaders to discuss their social media retention, which videos performed well, and how to make their content more engaging.
Content Category - Demo Testimonials
We gathered an extensive collection of testimonial footage featuring customers experiencing their audio technology, which I've had the pleasure of filming hours of content from over 15+ different groups. From this content, I edited numerous social media videos for their Instagram account.
I also produced a series where the Head of Product talked to customers about "demystifying" their product technology in a new content series with extra polish shown in the next section.
Content Category - Explainer Videos
Working with the Head of Product, we planned, scheduled, and filmed a content series with quality in mind. I filmed this in 6k open gate, log format for maximum color grading potential, and animated my own motion graphics using their extensive library of handmade Figma assets.
Content Category - Tertiary Content
Outside of the bigger, more time consuming content pieces, I also planned out smaller edits of the team working in their facility, announcement videos, group visits and demonstrations,
and photo collage carousels for their Instagram.
